PUTRAJAYA: The Buy Malaysian Goods Campaign (KBBM) in 2023 showed an increase of 103.2 per cent compared to 2022 with a sales value of RM5.5 billion. Ministry of Domestic Trade and Cost of Living (KPDN) Business Development Division director Adiratno Che Ani said the encouraging achievement was driven by the involvement of strategic partners. He said the surge in performance also proved that Malaysians’ support for the quality of local products was getting stronger.

According to BERNAMA News Agency, Adiratno emphasized the crucial role played by strategic partners in achieving this milestone. “With the support of KPDN’s strategic partners, this campaign is certainly able to develop local industries to thrive and have a positive impact on the local economy in line with the objectives of KBBM,” he said. He made these remarks at the opening ceremony of the KBBM programme with strategic partner AEON BiG (M) Sdn Bhd. Also present was AEON BiG executive director Takanori Komatsu.

Adiratno also urged KPDN’s strate
gic partners to continue promoting local products at their respective premises and to voluntarily cultivate the KBBM campaign. He emphasized the importance of prioritizing market penetration of local products from micro, small, and medium enterprises (PMKS) into the market.

Additionally, he highlighted the need to intensify KBBM promotions on physical platforms, such as exclusive shelves for Malaysian products, providing vouchers for local product purchases, and utilizing online platforms to introduce local specialties to both domestic and international audiences.

Meanwhile, Adiratno mentioned that AEON BiG and AEON Co (M) Bhd have resumed their involvement in the campaign this year after almost two years of absence. In 2021, AEON Co successfully recorded a sales value of RM6.34 million involving 561 total stock keeping units (SKUs), while AEON BiG in 2022 achieved a sales value of RM1.1 million for 356 SKUs. “The sales and SKU results through this KKBM initiative show that AEON is very committed to helping
local entrepreneurs’ products continue to be marketed in this hypermarket chain,” he said.