Kuala lumpur: Fujifilm Business Innovation Corp is looking for opportunities to expand its business solutions segment in Malaysia through new business ventures, joint ventures, and mergers and acquisitions (MandA), as businesses in the country increasingly embrace digital transformation. President and chief executive officer Naoki Hama said the Japan-based company sees Malaysia as a strategically important market within its Asia-Pacific network and expects the solutions business to continue expanding alongside the country's digitalisation efforts. According to BERNAMA News Agency, Hama emphasized the importance of leveraging the existing ecosystem to offer solutions to customers. Although Fujifilm has no plans to establish a factory in Malaysia, the country has been serving as its Asia-Pacific regional shared services hub for the past 21 years, providing technical, customer, and operational support across regions including Australia, New Zealand, Asia, and Korea, excluding China. Hama noted that traditional office equipment still accounts for the larger share of Fujifilm's business revenue in Malaysia, although the solutions and services segment has grown to about 30 percent and continues to expand. He pointed out that Malaysia is gradually aligning with more developed markets in the region where digital solutions contribute a significantly larger share of revenue. In markets like Singapore and Hong Kong, the proportion of solutions revenue is close to or even more than 50 percent. Conversely, in countries like Vietnam and the Philippines, the traditional multifunction printers business is the primary growth area. In Malaysia, similar to Japan, more profit is generated from hardware, but the solutions business is rapidly growing. Hama attributed the increasing demand for solutions to the acceleration of digital transformation in the wake of the COVID-19 pandemic, supported by government initiatives and growing awareness among Malaysian businesses of the need to digitalise operations. He highlighted Malaysia's stable economic base, political stability, and strong talent pool as key factors making it an ideal location for businesses like data centers. Regarding the impact of the global geopolitical landscape, Hama stated that Malaysia's relatively low geopolitical risk enhances its attractiveness as an investment destination. Malaysia's stable diplomatic relations and political neutrality contribute to its appeal, with the potential for geopolitical risk being relatively low, making the country an attractive market for Fujifilm. For over two decades, Malaysia has been Fujifilm Business Innovation's Asia-Pacific regional shared services hub, supporting markets across Australia, New Zealand, Southeast Asia, and Korea, excluding China. As Fujifilm Business Innovation Malaysia celebrates its 60th anniversary, it continues to expand its digital transformation portfolio, offering services such as workflow automation, document management, large language model-enabled optical character recognition, IT services, cybersecur ity, and managed services to enhance productivity and accelerate digitalisation.