Kuala Lumpur: A total of 103 new flight routes, 29 increased flight frequencies, and five chartered flights have been approved from various major countries in an effort to boost global connectivity in preparation for Visit Malaysia 2026 (VM2026). Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi disclosed this during the meeting of the Cabinet Committee on Tourism and Culture (JKPK), which he chaired here today.
According to BERNAMA News Agency, the JKPK chairman emphasized that a comprehensive campaign approach at the international level must be implemented with full government support for VM2026. Among the strategies are empowering the Malaysia Truly Asia and Cuti-Cuti Malaysia brands, joint promotions with airlines and tour operators, and market segmentation approaches to attract high-profile visitors globally.
The government is committed to driving the tourism sector as a key catalyst for economic growth, aligning with Malaysia MADANI’s aspirations, particularly in Rebuilding the Economy. This sector contributes to the Gross Domestic Product (GDP), creates job opportunities, and enhances competitiveness in the global market, Ahmad Zahid stated.
The meeting was informed of seven iconic programmes to be organized as major attractions for VM2026, including the Malaysia Mega Sale, Malaysia Cultural Festival, Global Meet, World Tourism Day and Conference, Official Launch of VM2026, VM2026 Year-End Sale, and the VM2026 Countdown Celebration.
Additionally, the meeting was briefed on the Sustainable Tourism Programme through the Greening Protocol Initiative, spearheaded by Kuala Lumpur City Hall (DBKL) and the Selangor government. This initiative encompasses low-carbon technology, green mobility, and the empowerment of urban green spaces, positioning Malaysia as a world-class sustainable tourism destination.
To ensure competitiveness, Ahmad Zahid urged all ministries and agencies to collaborate with the Ministry of Tourism, Arts and Culture (MOTAC) in driving the sector as a national agenda. He emphasized that success in tourism can only be achieved through coordinated policies and collective, inclusive implementation.
Ahmad Zahid also called on frontliners, especially at international entry points, to demonstrate friendliness and professionalism as the country’s mini ambassadors in welcoming tourists. He expressed confidence that with joint commitment, Malaysia can become a top global tourism destination by VM2026.