Kuala Lumpur: Rollti, a homegrown food company specializing in serving roti canai with unique Malaysian-style fillings, has secured halal certification for four more of its outlets, bringing the total to five out of six. Rollti’s director and founder, Fred Chan, emphasized that obtaining halal certification has been a key priority to ensure the brand remains accessible to Malaysia’s Muslim population, with the company achieving this milestone in less than six months for the four outlets.
According to BERNAMA News Agency, the company is committed to ensuring its entire supply chain and kitchen practices adhere to halal standards. This includes sourcing halal-certified ingredients, proper labeling, and maintaining staff practices such as employing at least two Muslim staff members at each halal-certified outlet. Chan highlighted that the company conducts quarterly halal audits to ensure compliance with Malaysia’s high halal standards.
Rollti is also pursuing halal certification for its upcoming international outlets at Gandaria City Mall in Jakarta, Indonesia, and Republic Plaza in Singapore, slated for soft launches in mid-August and November, respectively. Fred Chan shared that as roti canai is central to Rollti’s products and part of Malaysia’s culinary heritage, maintaining proper branding and achieving a clear vision and mission abroad through halal compliance is crucial.
Domestically, Rollti plans to expand further, particularly in the Klang Valley and Johor, while placing a greater focus on overseas markets. The company has received government support through various grants to help facilitate this expansion. To celebrate the durian season, Rollti has launched a limited-time Durian Festive menu, featuring a combination of roti canai with durian and ice cream filling, available until the end of July.
Rollti also incorporates local cultural elements into its menu, using Malay names such as Rindu Rendang and Sate Puas, which will be retained at its international outlets to promote Malaysian heritage. In addition to the Durian Festive menu, the company has introduced blind boxes with small plushies of their ingredients, like banana, mushroom, chili, egg, and corn, to attract younger customers.
Meanwhile, Rollti’s halal coordinator, Nur Assyafa Muhamad Aini, stated that the team has established robust internal systems to support its halal journey, including full ingredient traceability, comprehensive documentation and record-keeping, as well as staff training. The team collaborates closely with the Department of Islamic Development Malaysia (JAKIM) to stay updated with the latest halal guidelines and requirements. Rollti successfully achieved halal certification for four outlets-Pavilion Elite Kuala Lumpur, Sunway Pyramid, Elmina Lakeside, and Bloomsvale Shopping Gallery-within a six-month timeframe from January to May 2025, while the outlet in NU Sentral obtained its certification in August last year.