Putrajaya: The 2025 RIUH Merdeka programme, to be held in conjunction with the National Day celebration, is set to be a catalyst for the development of the local creative industry through the convergence of the elements of arts, culture, entrepreneurship, and community on one inclusive platform.
According to BERNAMA News Agency, MyCreative Ventures (MyCreative) Industry Development vice-president Zainol Haqim Zainol Rashid said the programme, which is expected to attract over 25,000 visitors, is not just an entertainment platform but also serves as an edutainment approach encompassing all the elements. “RIUH plays the role of a catalyst for the arts and entrepreneurship ecosystem, where creative industry players get to interact, grow and generate continuous streams of income,” he stated.
The Communications Ministry, through MyCreative, will host the RIUH Merdeka programme in conjunction with the 2025 National Day celebration for 30 hours non-stop, starting from 12 noon on Aug 30 to 6 pm on Aug 31 at the Millennium Monument car park. The programme aims to invigorate the spirit of patriotism and love for the country through arts, culture, and creativity.
Zainol Haqim further explained that this year’s edition would include participation from various agencies such as the Malaysian Communications and Multimedia Commission (MCMC), National Film Development Corporation Malaysia (FINAS), and MyDigital ID, alongside corporate companies like Telekom Malaysia, MYTV, and Honor. He added that, generally, RIUH is a MyCreative initiative aimed at becoming a creative platform to showcase local talent, arts and culture, food, and lifestyle.
“RIUH Merdeka, meanwhile, is a special edition in conjunction with the 2025 National Day celebration. It is chosen because its concept encompasses entertainment, arts, culture, and community, thus reflecting the nation’s spirit of independence and unity,” he said. When asked about the future of the programme, he mentioned the potential of making RIUH Merdeka an annual affair, contingent on continuous support from the ministry and strategic partners.
Apart from performances by artistes and the screening of local movies, other RIUH Merdeka programmes include weaving workshops, Chinese, Tamil, and Arabic calligraphy, and tie-dye bandana workshops. RIUH Merdeka will also feature the participation of over 25 vendors of local brands, ranging from fashion items to perfumes and accessories, along with the sale of food and beverages.
More details are available via Instagram and Facebook at @riuhinthecity and @mycreativeventures.