Kuala lumpur: Malaysia continues to lead the global halal ecosystem but must remain competitive, innovative, and forward-thinking to sustain its position. Minister of Entrepreneur and Cooperative Development Datuk Ewon Benedick emphasized that halal is not solely about certification but also embodies values such as quality, cleanliness, transparency, and integrity.

According to BERNAMA News Agency, the Ministry of Entrepreneur and Cooperative Development (KUSKOP) is committed to fostering the growth of small and medium enterprises (SMEs) and cooperatives within the halal industry. Datuk Ewon Benedick, speaking at the opening of the KUSKOP Halal Success Programme, highlighted that the halal industry has evolved into a thriving global economy with a market value exceeding US$3 trillion, transcending its traditional exclusivity to Muslims.

Ewon encouraged entrepreneurs to embrace innovation and venture beyond their comfort zones, urging them to seize opportunities not only in the domestic market but also to bu
ild brands capable of penetrating international markets. He emphasized the importance of leveraging programmes like Halal Success, which is more than just a training initiative but a platform for future growth. Entrepreneurs are encouraged to take advantage of the guidance provided, expand their networks, and use this opportunity to build market credibility.

The KUSKOP Halal Success programme offers a comprehensive intervention platform, providing technical, business, and financing guidance for aspiring halal industry players.