Kuala lumpur: Using AI Generated labels on all content produced by artificial intelligence (AI) will protect users from digital fraud and online safety threats. Malaysian Crime Prevention Foundation Cyber Security Committee deputy chairman Lt Col (R) Mustaffa Ahmad said such labels could serve as an early warning to users in identifying any content, and boost digital literacy among the public as many still find it hard to differentiate between original content and those manipulated or produced completely by AI.
According to BERNAMA News Agency, Mustaffa emphasized the importance of these labels in safeguarding users, particularly senior citizens, who are more susceptible to digital fraud. He pointed out that there was a viral AI video of a non-existent tourist location with a cable car that misled an elderly citizen. He explained that the issue extends beyond technology and encompasses user safety and protection. Mustaffa added that these labels would act as an educational tool, encouraging users to be cautious about the information they encounter on social media.
Meanwhile, Dr. Noor Zuraidin Mohd Safar, a senior lecturer at Universiti Tun Hussein Onn Malaysia (UTHM) Department of Information Security and Web Technology, highlighted the necessity for clear and comprehensive guidelines to ensure the labels’ effectiveness and to prevent confusion among users and industry stakeholders. He warned that without a precise definition, labels like ‘AI Generated’ could be misinterpreted, affecting user confidence and the creative industry.
Dr. Noor Zuraidin suggested that the government should define what constitutes AI content, whether it’s content created entirely by AI or includes AI-assisted elements such as early drafts or ideas. He mentioned that proper guidelines could prevent overly restrictive measures that might hinder creativity among independent creators and small companies leveraging AI as a support tool.
He also noted that clear guidelines would facilitate digital platforms and content providers in adhering to legal requirements systematically. He cautioned that without uniform standards, implementation would be challenging, potentially leading to differing interpretations across platforms, especially when content is shared internationally.