Pulau bum bum: The national takaful protection scheme, mySalam, managed by Great Eastern Takaful Berhad (GETB), has expanded its 3K Carnival: Finance, Health, and Welfare coverage to Pulau Bum Bum in Semporna, Sabah. The island, home to over 3,000 residents, has long faced challenges, including limited infrastructure, inadequate healthcare, and a lack of financial literacy.
According to BERNAMA News Agency, GETB said the 3K Carnival aimed at raising awareness and providing direct and continuous access to protection, knowledge, and opportunities for the residents of Pulau Bum Bum. Syuhaib Ithnin, Head of mySalam Protection Scheme, expressed his commitment to supporting the community, emphasizing the readiness of the residents to embrace positive change. He highlighted the importance of ensuring that every Malaysian feels heard, supported, and protected.
The one-day event was filled with activities centred around finance, health, and welfare. Locals were invited to participate in interactive financial education sessions and receive on-site advisory services. The event also celebrated the unveiling of the new signboard for Sekolah Kebangsaan Balimbang and included an environmental awareness briefing to promote healthier and more sustainable lifestyle habits.
The carnival also focused on health and welfare initiatives. Students received new school bags, and 700 families were provided with Bakul Rezeki, which contained essential food items. Free health screenings were available for the residents, ensuring their well-being was a primary focus.
The event was organised in collaboration with the Financial Education Network (FEN), the Malaysian Takaful Association (MTA), and Pertubuhan Kebajikan Sedulur. It featured traditional games, a recycling contest, a special outreach programme via boat to deliver aid to nearby water villages, and a lucky draw.
Since its inception, mySalam has benefited over 1.7 million Malaysians, disbursing more than RM1.2 billion in claims. The scheme’s hybrid outreach approach has seen over 330 physical sessions and 1,865 TikTok Live sessions, garnering 7.47 million views as of May this year. This reflects its commitment to ensuring no one is left behind, whether digitally or physically.