Kuala Lumpur: The iconic MILO truck, a familiar sight at school fields, sporting events, and community gatherings nationwide, represents more than a nostalgic beverage for many Malaysians. For Jeffridin Jaafar and Muhammad Junaidi Hakimi, it is a tale of legacy – one that brews quietly through everyday moments, shaped by the bond between father and son, and by a shared mission to serve more than just a cup of goodness.
According to BERNAMA News Agency, known as Abang MILO, the father-son duo has become local favorites, serving the classic green MILO drinks while embodying values of community connection and shared purpose. Jeffridin began his career with Nestl© in 1996 as a supermarket promoter and in 2008, he took on the role of Abang MILO, a title that would go on to influence not only his career but also the path of his young son.
Muhammad Junaidi, then just three years old, grew up watching his father serve smiles and nourishment from the back of the iconic green truck. Today, Muhammad Junaidi, now an adult, walks proudly in his father’s footsteps, serving the same communities that once welcomed him as a child.
The first time someone called Muhammad Junaidi Abang MILO, he felt as if he had become part of something meaningful. He stated that it was more than a job title; it was a bond with the community. For Jeffridin, the MILO truck remains a nostalgic symbol for many Malaysians, and their reactions upon seeing one are always heartwarming.
Jeffridin shared that children run towards them with excitement, adults smile with recognition, and even pregnant mothers stop by, often mentioning they’ve been craving this all week. It shows just how deeply MILO is woven into Malaysian life. For Muhammad Junaidi, it is the joy in the little moments that makes the role fulfilling, as sometimes all it takes is a free cup of MILO to brighten someone’s day.
Between them, the pair have attended countless events, but it is the small, emotional moments that stand out. Jeffridin recalled a local football match where the winning team gathered around the MILO truck for a mini victory toast, highlighting the sense of belonging that MILO brings.
The pair are also actively involved in MILO Malaysia Breakfast Day (MBD), an annual event that promotes healthy living and family unity through physical activity. They have participated in multiple editions of the event held across the country, witnessing moments of strength, unity, and family togetherness.
With more than 60,000 participants already recorded in Putrajaya, Johor, Penang, and Kuantan, the 2025 edition of MILO MBD continues to inspire active lifestyles and meaningful family moments. The final two legs of the MILO MBD 2025 series will take place in Terengganu and Kedah this August, marking the conclusion of a nationwide initiative aimed at promoting active lifestyles and family togetherness. Registration for the upcoming events will open on July 4 via www.milo.com.my.