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SARA Registration Expansion Aims to Boost Micro-Economy and Improve Rural Access to Goods

Perak: The expansion of new registrations under the Sumbangan Asas Rahmah (SARA) programme is set to include 10,000 small traders and sundry shop operators in villages. This initiative is expected to bolster the micro-economy and enhance access to essential goods in rural areas.

According to BERNAMA News Agency, Perak Malay Chamber of Commerce and Industry (DPPM) president Amirudin Tajudin expressed support for this government initiative, urging small traders to capitalize on the opportunities presented. The inclusion of 10,000 traders, especially those in villages, is anticipated to facilitate easier access to essential goods for local residents, thereby boosting sales for small traders.

Amirudin also commended the government's decision to hold the MADANI Rahmah Sales programme thrice a month in each state constituency, which addresses public concerns over rising prices. With over 23,000 such programmes planned, the initiative is expected to offer basic necessities at prices lower than those in the local market.

Prime Minister Datuk Seri Anwar Ibrahim announced the expansion of the MADANI Rahmah Sales programme during his New Year address at the Prime Minister's Department monthly assembly. This expansion aims to include small traders, like sundry shop operators, and to reach villagers not yet registered under the existing system.

The Prime Minister stated that the MADANI Rahmah Sales programme would begin on January 9, occurring three times monthly in each state constituency. More than 23,000 programmes are planned nationwide, covering 600 state constituencies and 40 locations in the Federal Territories, to ensure that basic necessities are available at prices lower than current local market rates.

Launched on January 11, 2023, the programme is part of the Ministry of Domestic Trade and Cost of Living's Payung RAHMAH initiatives, offering savings of 10 to 30 percent on selected daily necessities.

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