Red sea: Red Sea Global (RSG), a vertically integrated real estate developer, has announced the opening of an innovative adventure and entertainment district named ADRENA, scheduled for public access starting March 1. This follows a soft launch for select guests beginning February 15.
According to BERNAMA News Agency, ADRENA is strategically located a short drive from Shura Island and aims to attract visitors from the Red Sea region and beyond. The district will offer a range of activities such as surfing, wakeboarding, cliff diving, and skateboarding, set in a pristine natural environment.
The site is designed to provide both day and night entertainment options. By night, the beach club transforms into a relaxing venue where guests can enjoy rhythmic house music played by a DJ and savor South American cuisine, which will be served until late in the evening.
'We have built ADRENA with sustainability at its core, demonstrating our commitment to regenerative tourism and ensuring an unforgettable experience for every guest, day and night,' stated John Pagano, Chief Executive Officer of RSG Group.
ADRENA, whose name is inspired by the words 'adrenaline,' 'arena,' and 'dream,' is managed by Red Sea Sports and Entertainment Co. It features world-class facilities for action sports and entertainment, supported by specialist teams.
The district will boast a 215-metre saltwater surf pool, which will be the largest in Saudi Arabia upon opening. The surf pool will offer waves up to 2.1 metres high, customizable for different skill levels.
Additional facilities in ADRENA include a wakeboarding lake, snorkel trails, a six-metre-deep diving pool, children's waterplay areas, an inflatable obstacle course, a skatepark, a BMX pump track, and beach sports areas.
The district employs a closed-loop seawater system, which filters and circulates water through its attractions before returning it clean to the natural environment. Any freshwater used onsite will be recycled for irrigation purposes, minimizing the environmental impact.