Shanghai: The Malaysia International Halal Showcase in Shanghai (MIHAS@Shanghai), held in conjunction with the China International Import Expo (CIIE), serves as a strategic gateway for Malaysian businesses to connect with significant partners across North Asia and beyond. The event underscores the deep trade relationship between Malaysia and China, a partnership built on mutual respect and shared wealth over the past five decades.
According to BERNAMA News Agency, Malaysia External Trade Development Corporation (MATRADE) chairman Datuk Seri Reezal Merican Naina Merican emphasized the importance of MIHAS@Shanghai, held alongside the esteemed CIIE 2025, as a platform for local companies to forge lasting partnerships and enhance their global visibility. Speaking at the opening ceremony, officiated by Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi, Reezal Merican highlighted Shanghai as a global financial center and a hub for innovation.
The event marks a significant milestone for the global halal economy, following the successful international debut of MIHAS in Dubai last year. Reezal Merican noted that MIHAS has been the cornerstone of Malaysia’s ambition to become a global halal hub for over 20 years, providing a world-class platform renowned for its high standards and integrity.
The exhibition, held at the National Exhibition and Convention Centre (NECC) from November 5-10, 2025, featured 250 Malaysian companies. Occupying the expo’s largest foreign pavilion, the 2,000-square-metre Malaysia Pavilion showcased a variety of products and services, including food and beverages, agriculture, consumer goods, medical equipment, healthcare, and financial services.
Federal agencies such as the Rural and Regional Development Ministry, Majlis Amanah Rakyat, SME Corp, Exim Bank, Federal Agricultural Marketing Authority, Malaysian Technology Development Corporation, and Malaysian Pepper Board participated in the event, alongside state governments from Selangor, Perak, Sabah, Pahang, Penang, Malacca, Sarawak, and Perlis.
Malaysia-China trade saw an 8.6 percent increase in the first nine months of 2025, reaching RM385.71 billion (US$89.29 billion), accounting for 17.3 percent of Malaysia’s total trade. China remained Malaysia’s largest trading partner for the 16th consecutive year in 2024, with bilateral trade reaching RM484.25 billion (US$106.06 billion), or 16.8 percent of Malaysia’s total trade.
Malaysia’s halal exports totaled RM61.79 billion in 2024, marking a 15 percent rise from 2023, with China accounting for RM6.25 billion of these exports, making it Malaysia’s second-largest halal export market after Singapore.