Kuala Lumpur: The Malaysian Investment Development Authority (MIDA) and Chery Corporate Malaysia Sdn. Bhd. launched the Chery Premier Supply Chain Synergy Programme, marking a transformative milestone for Malaysia’s automotive industry. The strategic initiative, held last Friday, hosted at MIDA’s headquarters and supported by the Ministry of Investment, Trade and Industry (MITI) and the Malaysia Automotive Robotics and IoT Institute (MARii), brought together 12 leading Chery Technology suppliers from China and 23 Malaysian suppliers, creating a powerful platform for collaboration and growth.

According to BERNAMA News Agency, Datuk Sikh Shamsul Ibrahim Sikh Abdul Majid, Chief Executive Officer of MIDA, highlighted the significance of the Chery Premier Supply Chain Synergy Programme in realising Malaysia’s National Automotive Policy (NAP) 2020. He stated that the programme directly supports the commitment to fostering collaboration between Malaysian vendors and Chery China. The aim is to unlock mutually beneficial opportunities that drive growth and innovation, aligning with NAP 2020’s objectives of promoting local vendor development, supporting next-generation vehicles (NxGV), and incorporating Industry 4.0 practices.

By fostering these vital links, MIDA envisions a future rich with technology transfer, streamlined supply chains, and enhanced industrial capabilities. This strategic alliance is expected to ultimately benefit both Malaysia and Chery, marking a new era in Malaysia’s automotive sector.