Kuala lumpur: The Malaysia External Trade Development Corporation (MATRADE) supports the country’s gross export growth target, averaging 5.8 per cent annually, to reach RM2.09 trillion by 2030. In a statement today, it said it will continue to play a strategic role in expanding global trade networks and intensifying export promotion in high-impact sectors aligned with MADANI economic principles.
According to BERNAMA News Agency, MATRADE chairman Datuk Seri Reezal Merican Naina Merican stated that the agency’s initiatives would be coordinated to support the government’s aspirations under the 13th Malaysia Plan (13MP). He emphasized the priority of strengthening the nation’s export competitiveness by empowering micro, small, and medium enterprises (MSMEs), exploring new markets, enhancing product innovation, and adapting to an increasingly complex global trade landscape by embracing digital and sustainable business models.
MATRADE chief executive officer Datuk Seri Mohd Mustafa Abdul Aziz mentioned that the export promotion programme focuses on key sectors such as electrical and electronic goods, halal, digital, agriculture, franchised products, and services. He added that these efforts leverage MATRADE’s network of overseas offices to help Malaysian companies effectively foray into international markets.
According to MATRADE, expanding export matching programmes, foreign market guidance, and the provision of capacity-building programmes such as seminars, workshops, and related courses will be implemented for MSMEs. Strategic steps in planning export development and promotion programmes that align with government aspirations will focus on developing high-growth, high-value industries.
Moreover, MATRADE plans to explore new high-potential markets such as South America, Africa, the Middle East, and Eastern Europe. This involves more participation in free trade agreements, business matching programmes, and export acceleration missions. The introduction of the National Trade Blueprint 2.0 will serve as a new strategic roadmap document to coordinate policies, enhance implementation efficiency, and strengthen the export ecosystem.