Kuala lumpur: Malaysia is preparing to launch its Guidelines for Responsible AI Communication, aiming to establish a vital framework for media, public relations, and digital content professionals, as announced by Communications Minister Datuk Fahmi Fadzil. These guidelines are designed to complement the National AI Roadmap and promote ethical, transparent, and trustworthy communication practices amid the growing influence of artificial intelligence (AI) in shaping public discourse.
According to BERNAMA News Agency, Fahmi emphasized the importance of technology serving humanity rather than replacing it, urging communication professionals to prioritize purpose-driven, inclusive, and transparent principles. “We live in an age where communication is borderless and increasingly shaped by artificial intelligence . even as machines evolve, one thing must never change – human ethics and judgment must lead,” he stated in his keynote address via video message at the Kuala Lumpur International PR Conference (KLIP 7).
Fahmi, addressing the forum virtually from Geneva, where he is leading the Malaysian delegation to the World Summit on the Information Society+20 High-Level Event (WSIS+20), highlighted Malaysia’s role as ASEAN chair this year, which requires leadership rooted in vision, empathy, and ethics. He commended KLIP 7’s theme ‘Impactful AI, Social Media Communication and Online Education’ for its relevance in the context of technology’s transformative role in information consumption and communication.
The minister also pointed out the significance of the Venice Pledge, endorsed by the Global Alliance for Public Relations, as a global benchmark for ethical, human-led AI communication. He expressed pride in the contribution of Jaffri Amin Osman, president of the Institute of Public Relations Malaysia (IPRM), who is part of the Global Alliance board and has played a key role in shaping the Venice Pledge.
Additionally, Fahmi congratulated the winners of the ASEAN PR Excellence Awards, acknowledging their achievements. Since its inception in 2019, KLIP has positioned itself as a pivotal global conference, attracting PR and communication leaders, professionals, and academics from ASEAN and beyond. This year’s conference will feature international, ASEAN, and national keynote speakers, panel discussions, and interactive sessions, offering valuable insights and networking opportunities for attendees.