Kuala lumpur: Following the alarming increase in online fraud cases, the Ministry of Domestic Trade and Cost of Living (KPDN) launched the 'Jom Beli Selamat!: Klik Tanpa Risau' campaign to strengthen consumer protection in the digital ecosystem.

According to BERNAMA News Agency, Minister Datuk Armizan Mohd Ali said the joint initiative by Shopee and the Royal Malaysian Police (PDRM) aimed to intensify the consumer education agenda, particularly in cultivating safer online transaction practices and reducing the risk of consumers becoming victims of fraud. "Platforms like Shopee provide a channel to market, promote and sell goods, which should be utilised," he stated.

The minister emphasized the importance of collaboration to address scam issues and ensure safer online shopping experiences. He made these remarks during the launch of the 'Jom Beli Selamat' campaign at the Shopee Seller Summit 2026. The event also saw the presence of Shopee Malaysia Public and External Affairs head Nik Emir Nik Mohamed Din and Royal Malaysian Police (PDRM) deputy director of Strategic Planning SAC Mohamed Lazim Ismail.

Armizan highlighted that online fraud crimes had resulted in losses exceeding RM4.54 billion from 2024 to 2025, involving more than 101,000 cases. In 2024 alone, 35,368 cases were reported with losses amounting to RM1.57 billion, while 2025 saw a significant increase with 66,204 cases and losses of RM2.97 billion.

During the first quarter of this year, losses exceeding RM430 million were recorded, indicating a continuing trend. In response, Shopee and PDRM have developed an educational microsite offering practical guidance on common fraud tactics, safe shopping practices, preventive measures, and access to the National Scam Response Centre (NSRC).