Kuala Lumpur: The Kembara Pesta RIUH Itu-Ini festival, launched at Sultan Muhammad IV Stadium here, is part of the Communications Ministry’s effort to bring public services closer to the people while celebrating local food, arts and culture. Deputy Secretary-General (Strategic Communications and Creative Industry) Nik Kamaruzaman Nik Husin shared that the event takes a fresh approach compared to the previous Kembara Riuh Keluarga Malaysia (KRKM) edition held in Ketereh in 2022.

According to BERNAMA News Agency, the focus of the festival is on showcasing Kelantan’s rich cultural identity, from traditional cuisine to batik and local crafts. The event, running for three days from today until Saturday, features six government agencies and more than 15 performances. It is expected to draw around 30,000 visitors and operates from 10 am to 10 pm daily.

Nik Kamaruzaman explained that the festival blends food, entertainment, cultural showcases, and community activities into an inclusive platform meant to benefit all walks of life. The event highlights local food vendors, creative entrepreneurs, homegrown artists, and micro-businesses, especially those from rural areas, with the goal of expanding the reach of the creative economy to underserved communities.

Following its stint in Kelantan, the Kembara RIUH Pesta Itu-Ini will move on to Johor and Perak as part of the ministry’s nationwide outreach. Nik Kamaruzaman also encouraged residents from across Kelantan, including districts like Pasir Puteh and Jeli, to participate in the festivities, which bring together multiple government and community partners.