Mumbai: HERE Technologies, a global leader in digital mapping and location data, has partnered with Genesys International, an Indian geospatial solutions company, to develop cutting-edge in-car navigation systems. This alliance aims to reduce distracted driving and enhance road safety across India.
According to BERNAMA News Agency, Deon Newman, Senior Vice President and General Manager for Asia Pacific at HERE Technologies, highlighted the demand from Indian road users for more advanced vehicle safety technologies. He stated that the collaboration with Genesys International merges global expertise with local innovation, allowing automakers to incorporate intelligent, ADAS-ready solutions that facilitate safer and smarter driving experiences in India.
Sajid Malik, Chairman and Managing Director of Genesys International Corporation, noted that the partnership involves combining India-specific ADAS map technology with HERE’s global navigation platform. This integration is set to assist automakers in providing truly connected and context-aware driving experiences.
The collaboration will leverage HERE’s real-time mapping and traffic data alongside Genesys International’s India-specific Advanced Driver Assistance Systems (ADAS) features. The goal is to deliver a seamless and intelligent digital cockpit experience, featuring live navigation, road hazard alerts, speed limit updates, and optimized routing, especially for electric vehicles. Additionally, it will enable safety-critical features like ADAS alerts.
With India experiencing over 80,000 road crash fatalities annually and more than 3,000 deaths linked to mobile phone use, this partnership endeavors to deliver embedded, distraction-free solutions. It aligns with India’s transition toward software-defined vehicles (SDVs) and connected mobility.
A recent survey conducted by HERE indicated that 98 percent of Indian drivers are concerned about road safety, and 91 percent consider ADAS crucial for improvement. While digital infotainment is increasingly popular, many navigation systems remain inadequate. This partnership aims to bridge that gap with artificial intelligence-driven, real-time, and locally customized solutions.
Both companies plan to further co-develop mobility innovations in India, including the potential establishment of a dedicated innovation center. This initiative underscores their shared commitment to creating ‘Made in India, for India’ solutions that address the unique challenges of Indian roadways.
HERE Technologies supports over 54 million vehicles globally with ADAS-grade maps and services. Meanwhile, Genesys International, with more than 2,000 professionals and two million kilometers of mapping data, ranks among the world’s largest LiDAR-based geospatial firms.