Kuala lumpur: Radio station ERA, in collaboration with the Ministry of National Unity (KPN), has launched the ‘Kelas Perpaduan ERA’ campaign to promote messages of racial unity through a relaxed and entertaining approach.

According to BERNAMA News Agency, in a joint statement today, Astro Radio and KPN said the campaign, with the slogan ‘ERA Kini Erat,’ aims to educate Malaysians on the importance of fostering harmony, mutual respect, and tolerance in ensuring peace and shared unity.

National Unity Minister Datuk Aaron Ago Dagang noted that the campaign aligns with the ministry’s aspirations to connect with the people, particularly the younger generation, through a fresher, more relaxed, and relevant approach suited to current preferences. He emphasized that this campaign strengthens ERA’s role not just as an entertainment station but also as a unifying voice and the heart of Malaysians. He further stated, “It proves that entertainment mediums like radio have great power in shaping perceptions, instilling values, and uniting people of various races and cultures.”

The statement also highlighted that the ‘Kelas Perpaduan ERA’ segment is set to air every Wednesday at 9 am, focusing on educating audiences about Malaysia’s diverse cultural uniqueness. In addition, campaign videos will be shown on ERA’s YouTube channel featuring the station’s presenters, such as Nabil Ahmad, Azad Jasmin, Radin Affendy, Isha Norsham, Fazziq Muqris, Syasya Nadira, Haziq Hussni, Muna Bella, Safee Sali, and Syazwan Raza.

Billboard advertisements will be strategically placed to promote the campaign’s message and ensure it remains close to the hearts of Malaysians from all walks of life. Additionally, the ‘Kelas Perpaduan ERA’ roadshow will be conducted at selected schools nationwide, involving the station’s presenters to engage students through knowledge sharing, personal campaigns, and interactive activities related to unity and harmony values.

Astro Audio director P. Priya Dharshini expressed hope that the campaign would inspire the public, especially the younger generation, to continue appreciating and being grateful for the harmony that Malaysians have long enjoyed together. She remarked, “Unity is a blessing that needs to be appreciated, resulting from the togetherness of all parties, from the school level to all layers of society.”