Kuala lumpur: Maybank plans to introduce a new retail banking application to replace its existing MAE app, as part of a broader technology investment to enhance digital capabilities and strengthen customer engagement across the region. President and group chief executive officer Datuk Seri Khairussaleh Ramli announced that the new application is part of a RM10 billion investment in technology over the next five years.

According to BERNAMA News Agency, Khairussaleh stated that the new app is intended to leapfrog current capabilities and will be developed as a single platform to serve multiple markets and countries within the group's regional footprint. He emphasized the need for a singular platform that could cater to various markets, enhancing both efficiency and customer experience.

Khairussaleh mentioned during a media briefing, in conjunction with the launch of ROAR30, Maybank's new five-year strategy through 2030, that the plan is to build a scalable platform for individual customers that can be rolled out across the region. This approach aims to avoid developing market-specific solutions and instead focus on a comprehensive regional solution.

He highlighted that Indonesia might be the first market for the rollout due to the significance of digital banking in the country. Malaysia and Singapore are expected to follow soon after, reflecting the group's strategic focus on key regional markets.

Khairussaleh also noted that the new app would support the group's efforts to grow fee-based income through improved cross-selling of solutions on the retail side. It will also complement transaction banking and payments capabilities on the non-retail side, aligning with Maybank's broader strategic goals.