Kuala lumpur: Branding and marketing firm SBS Nexus Bhd made a flat debut on the ACE Market of Bursa Malaysia today at its initial public offering (IPO) price of 25 sen per share. At the opening bell, the counter saw 5.30 million shares changing hands. The company raised RM30.63 million from the IPO, to be used for its new headquarters (RM7.10 million), business expansion (RM7.25 million), branding and marketing (RM0.74 million), debt repayment (RM6.0 million), working capital (RM5.04 million) and listing expenses (RM4.50 million).
According to BERNAMA News Agency, executive director and chief operating officer Warren Cheng said the group is not placing undue emphasis on its first-day share price performance, describing it as a short-term factor. Cheng expressed confidence in the group's long-term plans and business fundamentals during a press conference in conjunction with the listing.
Cheng highlighted that the group's immediate priority as a listed company is operational expansion, particularly the establishment of a new headquarters to support growth. He noted that the current premises limit their ability to scale, and a larger space will allow SBS Nexus to expand its workforce and reach more clients.
Cheng also mentioned the group's optimism about growth over the next two years, supported by a rapidly expanding branding and marketing industry. He noted the rising demand for branding and marketing services, particularly among entrepreneurs focused on personal branding and market visibility.
Additionally, Cheng stated the group's aim to broaden its client base beyond traditional segments and explore new markets and sectors, including potential ventures into the government segment, subject to regulatory requirements.
Meanwhile, managing director and chief executive officer Wong Chun Mun highlighted an increased demand from tourism-related industries ahead of Visit Malaysia 2026. He noted that clients from sectors such as food and beverage, hospitality, retail, fashion, and travel services are engaging the group for marketing and branding campaigns to attract overseas tourists. Wong added that tourism-driven marketing demand is expected to be sustained over the longer term, as businesses invest in campaigns to capture repeat visitors.
SBS Nexus' listing follows strong investor interest, with applications from the Malaysian public oversubscribed by more than 22 times. M and A Securities Sdn Bhd is the sole adviser, sponsor, underwriter and placement agent for the IPO.