Kuala lumpur: Efforts to empower women should be viewed as an important investment in the future of society, said Tunku Temenggong Kedah Datuk Seri Tunku Puteri Intan Safinaz Sultan Abdul Halim Mu'adzam Shah. She highlighted that the strength of a community often begins at home, with women playing roles not only as caregivers but also as community builders and catalysts for social change.

According to BERNAMA News Agency, Tunku Puteri Intan Safinaz spoke at the Women of Will (WOW) and Yayasan Hasanah Community Wellbeing Day at the PPR Sri Jerlun Community Hall, attended by Yayasan Hasanah trustee and managing director Siti Kamariah Ahmad Subki and WOW president Datin Wira Goh Suet Lan. She noted the tireless efforts of women in households, many of whom work unnoticed and without praise, yet continue making sacrifices for the survival and progress of their families. She emphasized the significance of small businesses run from kitchens and the resilience of women who rise again for a better future despite setbacks.

She expressed appreciation for WOW and Yayasan Hasanah's role as strategic partners in creating sustainable community growth. She commended WOW for its efforts in building and strengthening communities, especially in Kedah, through various women and family development programmes.

WOW president Datin Wira Goh Suet Lan mentioned that the long-term success of WOW is a result of strong collaboration with Yayasan Hasanah, focusing on sustainable grassroots development beyond funding. WOW has expanded its initiatives in Kedah since 2021 by conducting community assessments and engagement sessions to address key needs such as poverty intervention and women's economic participation.

WOW has supported over 150 women entrepreneurs and developed 21 women community leaders across seven communities in Kedah. Nationwide, the organization has empowered more than 2,900 women entrepreneurs and over 110 community leaders across more than 45 communities in the Klang Valley, Kedah, and Sabah.