Los angeles: Xsolla has introduced new features for its Web Shop and Buy Button solutions, aiming to help game studios capture higher margins and enhance player engagement as the United States and other major markets shift towards more open app ecosystems.
According to BERNAMA News Agency, the enhancements are designed to provide mobile studios with a comprehensive direct-to-consumer advantage. Xsolla President Chris Hewish emphasized the strategic importance of these features, stating that they offer more than just functionality but a complete D2C advantage for mobile studios.
The push for external payment options by regulators in the US, United Kingdom, Europe, Japan, and Brazil allows developers to bypass app store commissions, making Xsolla’s Web Shop particularly appealing. It enables studios to retain up to 95 percent of revenue on iOS and Android transactions in the US through an uncomplicated one-tap checkout process.
The newly rolled-out tools aim to increase retention and revenue through features such as adjustable daily rewards, privacy-compliant offer segmentation, and an insight system that recommends optimized campaign tactics. Early data shows promising results, with player retention up by over 20 percent and Web Shop revenue growing by more than 15 percent.
To broaden their reach, Web Shop catalogues can now be utilized on creator storefronts and community platforms like Discord. This allows creators to promote in-game offers via branded pages, while Discord channels can serve as storefronts where players can purchase bundles and gifts without disrupting their conversations.
Another feature, Offerwall, targets revenue generation from non-paying players by enabling users to earn in-game rewards through quests, boosting payment transactions by 37 percent and overall Web Shop revenue by five percent.
Developers can further optimize their campaigns through integrations with leading mobile measurement partners, including AppsFlyer, Adjust, and Singular. Xsolla notes that over 700 Web Shops are already operational worldwide, indicating a growing interest in revenue channels outside the traditional app stores.