Seenthis: SeenThis, the video advertising partner revolutionizing video distribution on the open web, has announced the next phase of its collaboration with Lumen Research, a company specializing in attention measurement. This partnership introduces a proprietary attention model from SeenThis, enhanced by a custom Lumen attention measurement tag. The initiative provides real-time attention insights for agencies and brands, verified independently.

According to BERNAMA News Agency, extensive in-market testing has demonstrated that SeenThis' adaptive streaming technology surpasses legacy out-stream video in key attention metrics. The findings highlight that the speed of video delivery is crucial for capturing attention, with SeenThis' adaptive streaming proving to be faster and more efficient than traditional methods.