Kota kinabalu: Tourism Malaysia welcomed the resumption of Spring Airlines' (9C) direct daily service from Shanghai, China, to Kota Kinabalu on 28th January 2026, a move that significantly strengthens air connectivity between Malaysia and one of China's key economic hubs. The inaugural flight, 9C8593, arrived at Kota Kinabalu International Airport at 1.30 a.m. and was welcomed by Ms Haryanty Abu Bakar, representing Tourism Malaysia, alongside representatives from Spring Airlines, the Sabah Tourism Board, and Malaysia Airports Holdings Berhad.

According to BERNAMA News Agency, the new direct flight service is expected to enhance tourism and economic exchanges between China and Malaysia, aligning with the goals of Visit Malaysia 2026. The initiative is part of a broader strategy to attract more Chinese tourists to Malaysia, particularly to the state of Sabah, known for its natural attractions and cultural heritage.

The resumption of the flight marks a significant milestone in the post-pandemic recovery of Malaysia's tourism sector, offering greater accessibility and convenience for travelers. It is anticipated that the increased connectivity will contribute to the growth of the local economy, benefiting both the tourism industry and related sectors.

Spring Airlines, known for its budget-friendly services, is expected to play a crucial role in increasing visitor numbers from China, supporting Malaysia's efforts to achieve its tourism targets for the upcoming years. The collaboration between Tourism Malaysia and Spring Airlines signals a positive step towards strengthening bilateral ties and fostering mutual growth in tourism and commerce.