Shah alam: The Federal Agricultural Marketing Authority (FAMA) has set an ambitious target for its Semarak Syawal 1447@Pasar Tani programme, aiming to achieve a sales value of RM40 million. This programme will run at 722 business locations across the nation from yesterday until March 19.

According to BERNAMA News Agency, FAMA director-general Abdul Rashid Bahri stated that the initiative is designed to provide local entrepreneurs with the opportunity to sell their products directly to consumers. The programme also aims to promote the farmers' market as a primary platform for marketing fresh agricultural products, food, and agro-based industry products.

Abdul Rashid highlighted key locations for the programme, including Putrajaya, Bangi, Melawati, and several areas around the Klang Valley. These locations are chosen to help the public access essential goods at reasonable prices, including discounts, in preparation for Aidilfitri. In Selangor alone, the programme is expected to generate RM2.7 million in sales from 48 farmers' market locations over six days.

Shah Alam Stadium Farmers' Market and Kelana Jaya are emphasized as focal points of the event, having gained popularity as consumer destinations for essential goods, fresh food, and dry products.

The programme is seen as a means to assist the public in preparing for Syawal by providing direct access to quality products, boosting the income of entrepreneurs and farmers, and offering special promotions with savings. Abdul Rashid noted that despite increased demand typical of festive seasons, the prices of goods remain stable, and stock levels are sufficient to meet demand through Aidilfitri.

In addition, Abdul Rashid announced a 24-hour Mantai Carnival at the Shah Alam Stadium starting Tuesday. This event will feature fresh local beef at a reduced price of RM25 per kilogram, down from RM30, with 10 tonnes of beef available for sale.

Earlier, Abdul Rashid, accompanied by Shah Alam Member of Parliament Azli Yusof and FAMA Selangor director Isa Hamzah, toured the farmers' market and participated in 'Happy Hour' sessions featuring various products, including basic necessities.