Bras­lia: DXN Holdings Bhd (DXN) has entered into a memorandum of understanding (MoU) with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) to explore Brazil as a potential regional hub for its Latin American operations, involving potential investments of about US$50 million. DXN founder and executive chairman Datuk Lim Siow Jin said Latin America has emerged as one of the group's fastest-growing regions, driven by strong consumer adoption and long-term demand for health and wellness products.

According to BERNAMA News Agency, Brazil represents a strategically important market for DXN, aligning with its global sustainability ambitions and long-term growth objectives. The MoU signing ceremony took place in Bras­lia, Brazil, with the attendance of DXN chief executive officer Prajith Pavithran and Apex-Brasil president Jorge Ney Viana Macedo Neves.

Prajith highlighted that the MoU offers a government-facilitated framework for DXN to systematically evaluate opportunities in Brazil. He mentioned that the company, in collaboration with Apex-Brasil, will carry out detailed feasibility assessments, regulatory mapping, and partner evaluations to determine suitable pathways for expansion.

DXN, a leading global manufacturer of nutraceutical products, emphasized that both parties would explore sustainable agricultural practices, responsible sourcing, and community development initiatives aligned with environmental, social, and governance (ESG) standards. This approach aims to support long-term value creation across Latin America.

Under the MoU, Apex-Brasil will aid in information exchange on investment procedures, regulatory frameworks, and market access. It will also support the development and registration of Ganoderma and related mushroom-based products, and connect DXN with relevant industry, distribution, and research partners. DXN plans to assess opportunities in agricultural production, processing, and distribution, while evaluating Brazil as a potential strategic base for its Latin American operations, in line with its sustainability and ESG principles.