Baku:Azerbaijan's ABB Bank has been featured in a case study at IE Business School, which explores the bank's strategic and digital transformation efforts since 2016, along with its growth plans for the years 2026 to 2028.

According to BERNAMA News Agency, the case study, titled 'ABB Bank's Next Frontier Choosing the Scope and Path of Growth', was developed by Professor Antonio Zabaleta Moreno of IE Business School. It serves as a practical business case for students, highlighting the bank's adoption of an Agile operating model, technological modernization, and development priorities driven by artificial intelligence (AI).

ABB Bank Chairman of the Management Board, Abbas Ibrahimov, remarked that being studied at a prestigious institution like IE Business School underscores the international interest in the positive outcomes the bank has achieved. Professor Moreno noted the bank's evolution into an innovative digital leader and expressed anticipation for students to analyze the strategic decisions that are shaping ABB Bank's future as an AI-first bank.

The bank's statement highlighted its progress from difficult circumstances in 2016 to a new phase of development through transformation. Key indicators in the case study include the growth of the bank's mobile application, with user numbers increasing from 171,000 in 2020 to 2.6 million in 2025, and the app's rating improving from 1.2 to 4.9. Additionally, the bank's Net Promoter Score (NPS) for digital channels rose from 48 to 77.

ABB Bank now operates 14 Agile domains and over 80 Agile squads, which has reduced the time to develop and launch new products from 243 days to 59 days. Over 1,113 graduates have completed training at ABB Tech Academy, established in 2019, with 83 percent securing employment.

The case study outlines the bank's future priorities, focusing on broader AI use, expanded digital capabilities, entering new markets, and integrating services into customers' daily lives, aiming to become a "lifestyle partner."