Paris: AB Tasty and VWO, two pioneers in digital experience optimisation, have entered into an agreement to combine, subject to customary closing conditions, creating a scaled, artificial intelligence (AI)-driven experimentation and personalisation platform serving enterprises worldwide.

According to BERNAMA News Agency, the combined company will generate more than US$100 million in annual revenue and serve over 4,000 customers globally, with approximately 90 per cent of revenue coming from the United States and Europe. Operating across 11 offices with teams spanning North America, Latin America (LATAM), Europe, and Asia Pacific (APAC), the platform is designed to deliver global reach with strong local execution.

The unified offering will bring together AI-led experimentation, real-time adaptive personalisation, behavioural insights, and advanced analytics. The companies plan to invest significantly in a full-stack, AI-native technology platform to deepen customer partnerships and accelerate innovation. Leadership for the combined entity will draw from both organisations, with Gupta serving as CEO, while Ankit Jain will become Chief Product and Technology Officer. AB Tasty Co-founders R©mi Aubert and de Sagazan will assume the roles of Chief Customer and Strategy Officer and Chief Revenue Officer, respectively, and will remain significant shareholders.

The transaction is led by Everstone Capital, the Singapore-headquartered private equity arm of the Everstone Group and majority shareholder in VWO. Everstone Capital is investing additional capital to remain the largest institutional shareholder and will support the combined company with strategic guidance from an advisory board of industry experts.