Kuala lumpur: Algorithms and artificial intelligence (AI) are not a threat to journalism but a new challenge that media organisations must understand to ensure credible news continues to reach the public. Universiti Pendidikan Sultan Idris (UPSI) Social Communication lecturer and Media and Information Psychological Warfare analyst, Dr Ahmad Sauffiyan Abu Hasan, emphasized the importance of this understanding while discussing the evolving landscape of media.
According to BERNAMA News Agency, Dr Ahmad Sauffiyan highlighted that media organisations should embrace technology to expand the reach of accurate reporting and foster more positive public perceptions. He noted that understanding how algorithms work is crucial for the media today, as they help widen the dissemination of news. The absence of credible news reaching the public, he warned, could lead to the spread of inaccurate information.
Dr Ahmad Sauffiyan further explained that algorithms significantly influence the content users receive based on their interactions on digital platforms. Therefore, media organisations should enhance their content strategies by incorporating visual elements, short videos, and storytelling techniques that align with current algorithm trends. He stated that simply publishing news on a website is no longer sufficient, and active distribution on social media using visuals and other tools is necessary for algorithms to deliver content to the intended audience.
Regarding the use of AI in journalism, Dr Ahmad Sauffiyan acknowledged that technology could help streamline newsroom processes and improve efficiency. However, he cautioned against overreliance on AI, stressing that journalists must continue to exercise their own judgement. While AI can be a helpful tool, he maintained that decisions and assessments should still originate from journalists.
In conclusion, Dr Ahmad Sauffiyan urged media organisations to uphold the principles of ethical journalism by ensuring information is fact-based, balanced, and free from bias to maintain public trust.