Kuala lumpur: Heritage Valley Kuala Lumpur, the latest entrepreneurship and community hub under UDA Holdings Berhad's (UDA) Malaysian Entrepreneur Hub (MEH) initiative, has generated cumulative sales of more than RM4.6 million and benefited over 500 local entrepreneurs over the 12-month period from August 2025 to August 2026.
According to BERNAMA News Agency, Entrepreneur Development and Cooperatives Minister Steven Sim Chee Keong stated that the achievement at the 1.71-acre site on Jalan Doraisamy demonstrated the potential of transforming strategic urban spaces to provide micro, small, and medium enterprises (MSMEs) with access to key markets. Sim noted that small traders in city centers often face capital constraints and high commercial rental rates, which limit their ability to expand.
'Through Heritage Valley, we want to provide business spaces at more affordable rental rates, while bringing in programs, events, and activities to attract customers to the entrepreneurs,' Sim said while officiating the hub. UDA Holdings Berhad chief executive officer Datuk Seri Ahmad Fuaad Kenali and UDA chairman Tan Sri Mohd Annuar Zaini were also present.
Sim highlighted the ministry's goal of ensuring local entrepreneurs have opportunities to operate in strategic locations in the heart of the capital instead of being pushed to remote areas. He emphasized that such initiatives would help prevent location and high operating costs from becoming barriers to the growth of small businesses.
'We want to create an environment where our SMEs, MSMEs, and young entrepreneurs can grow their businesses, reach a wider customer base, and benefit from the economic opportunities available in the city center,' he said, describing this year as a year of empowering local businesses. Sim expressed hope that UDA would maintain affordable rental rates to support small traders and proposed regular promotional programs and monthly events at the hub to boost visitor traffic.
Meanwhile, Ahmad Fuaad stated that the project's effectiveness would be measured by its ability to help entrepreneurs build sustainable businesses over the long term. 'The success of Heritage Valley Kuala Lumpur is not measured solely by physical development or occupancy rates, but by how far this space can create new opportunities, connect communities, and guide entrepreneurs in building sustainable businesses for the long term,' he said.
He also mentioned UDA's plans to expand access to business premises by adding new retail units to strengthen the local entrepreneurship ecosystem. 'Heritage Valley Kuala Lumpur will also be expanded through plans to open new kiosks to extend the benefits to more entrepreneurs. This will provide additional business spaces and growth opportunities for local entrepreneurs,' he added.
Currently, the hub houses 26 permanent entrepreneurs operating kiosks and shop lots, with average monthly sales of between RM8,000 and RM10,000 per vendor. It has also attracted more than 100,000 visitors through various lifestyle events. The RM9.7 million development comprises RM6.4 million in costs borne by UDA and RM3.3 million in investment by operator Luxe Acre Sdn Bhd. The initiative aims to add 14 pop-up stores, bringing the total to 40 business lots, with annual sales targeted to exceed RM6.5 million.
Nationwide, UDA's MEH projects, including Morten Walk in Melaka and Santai Camp in Johor, have benefited 611 entrepreneurs and recorded estimated cumulative sales of more than RM7.75 million as of August.