Kuala lumpur: In partnership with Oxford Economics, TOURISE has unveiled a new white paper titled ‘Growth Amid Uncertainty: Opportunities and Risks on the Road to 2 Billion Global Travellers’ at the inaugural TOURISE Summit.

According to BERNAMA News Agency, the publication maps out key opportunities, risks, and policy pathways to help the global tourism sector navigate an increasingly volatile world. The white paper emphasizes that resilience should be the cornerstone of tourism development as the industry faces geopolitical instability, climate pressures, and evolving traveller expectations.

Minister of Tourism and TOURISE Chairman, Ahmed Al-Khateeb, highlighted that tourism’s true strength lies in its ability to evolve and remain resilient. “As we move toward two billion travellers by 2030, our focus must be on building a tourism ecosystem that is resilient, inclusive, and prepared for the challenges and possibilities of a changing world,” he stated.

Backed by extensive data and economic modeling, the white paper outlines how data-driven planning and adaptive policy frameworks can help destinations remain competitive and future-ready. Among its findings, global international arrivals are expected to surge from 1.5 billion now to two billion by 2030, reflecting travellers’ growing appetite for immersive, culturally rich experiences. This shift is anticipated to increase both stay durations and per-trip spending.

Destinations that embrace open visa regimes, traveller-centric policies, and forward-looking infrastructure are positioned to gain the most, capturing a forecasted 40 percent increase in global travel demand. This joint initiative underscores TOURISE’s ongoing commitment to fostering a tourism sector that is resilient, data-informed, and prepared to meet the challenges of a rapidly changing world.