Kuala lumpur: The Agentic Tourism Initiative was unveiled today at the inaugural TOURISE Summit, introducing the world’s first Agentic Protocol for Tourism, a universal digital framework set to transform every stage of the traveler’s journey.

According to BERNAMA News Agency, the initiative, launched in partnership with TOURISE and Globant, builds on the momentum of the acclaimed whitepaper “Tourism’s AI Takeover: Reinventing Travel through Agentic Tourism.” This groundbreaking application of artificial intelligence directly answers the whitepaper’s call to create an Open Protocol for Tourism AI, outlining the interactions of AI agents from the initial inspiration phase to the traveler’s return. The result aims to offer intelligent, seamless, and sustainable travel experiences across the global tourism ecosystem.