Accra:Toluna Toluna, a prominent player in consumer insights and market research technology, has announced the appointment of Amy Fenton as its new Chief Executive Officer (CEO). She takes over from founder Frédéric Charles Petit, who has been at the helm for 25 years.

According to BERNAMA News Agency, the board, with Petit's consultation and the help of an executive search firm, finalized the succession process on October 15. Bruce Haymes, Toluna's Chairman, emphasized the importance of finding a leader with a profound understanding of the insights industry and experience in transforming businesses through technology and AI, noting that Fenton embodies these qualities.

Fenton expressed her commitment to accelerating Toluna's growth by integrating human insight with AI, aiming to provide clients with predictive intelligence for real-time decision-making. She highlighted her priority to engage with clients and the company's team to enhance Toluna's indispensability to its clients.

With over 30 years in the insights and analytics industry, Fenton joins Toluna from MarketCast, where she was CEO and a board member. Her career also includes roles at Kantar and Ipsos, and 25 years with Nielsen in various leadership capacities across multiple continents.

Petit, who will stay with Toluna as a board member, senior adviser, and shareholder, expressed his confidence in Fenton, stating that she represents the leadership he envisioned for Toluna's future. The company assured that a defined handover between Petit and Fenton has been implemented to maintain strategic continuity and client relationships without disruption.