Oslo: Meltwater, a global leader in media, social, and consumer intelligence, has unveiled new TikTok insights within its platform. Through TikTok’s newly introduced Mentions and Discovery API, Meltwater users can now access insights and trends that allow them to tap into trending content, track mentions, and engage with fans on the platform. These integrations enable Meltwater to provide a comprehensive suite of TikTok insights encompassing paid, earned, and owned media.

According to BERNAMA News Agency, Meltwater has also earned the TikTok Marketing Partner badge, signifying its recognition as one of TikTok’s Official Content and Community Management Partners. This achievement underscores the robust collaboration between TikTok and Meltwater and highlights Meltwater’s dedication to offering its customers the most comprehensive and compliant solutions available in the market.