Kuala Lumpur: Tastefully, the well-established organizer of food and health expos in Malaysia, officially launched the 2025 Xiaohongshu (REDNOTE) Creator Video Contest in a vibrant press conference attended by sponsors, media, and dozens of content creators. The event was co-hosted with production partner Aspect Productions and branding house Attitude Ideology, with support from numerous strategic collaborators and national organizations.

According to BERNAMA News Agency, Tastefully Founder Esther Fong expressed her appreciation to the many partners who came together within just two months to bring the contest to life. She highlighted the collaborative efforts that made the event possible and emphasized the contest’s role in fostering real-voice content that connects brands with influencers.

The contest aims to provide a platform for content creators to showcase their talents and engage with a broader audience. By promoting authentic and creative video content, the initiative seeks to bridge the gap between brands and influencers, fostering a more interactive and genuine form of communication.

Tastefully’s collaboration with partners such as Aspect Productions and Attitude Ideology underscores the importance of a unified approach in nurturing creativity and innovation in content creation. The involvement of strategic collaborators and national organizations further demonstrates the contest’s potential impact on the industry.

The 2025 Xiaohongshu Creator Video Contest is expected to attract a diverse range of participants, each bringing their unique perspectives and ideas to the forefront. This initiative not only offers exposure for emerging creators but also strengthens the relationships between brands and their audiences through engaging and relatable content.