Kuala lumpur: China's Shanxi Province and Malaysia have strengthened cooperation in economic, trade, and cultural tourism sectors following an exchange conference held in Kuala Lumpur on July 21. The event marked a significant step in enhancing ties between the two regions.
According to BERNAMA News Agency, the China's Shanxi Province-Malaysia Economic, Trade and Cultural Tourism Exchange Conference brought together more than 120 representatives from the economic, trade, cultural and tourism sectors of both countries. The conference was organized by the Shanxi Provincial Committee of the China Council for the Promotion of International Trade, the Department of Culture and Tourism of Shanxi Province, and the Department of Agriculture and Rural Affairs of Shanxi Province. The primary focus was on promoting industrial connectivity, resource sharing, and people-to-people exchanges.
During the conference, Shanxi presented its cultural and tourism offerings, which include museum collections, natural landscapes, ancient architecture, and wellness retreats. The province is actively developing tourism initiatives centered on three major attractions: the Great Wall, the Yellow River, and the Taihang Mountains. Shanxi representatives emphasized opportunities for collaboration in agriculture, cultural tourism development, infrastructure, and industrial transformation and upgrading. Participants from Shanxi Cultural Tourism Investment Holding Group, Shanxi Road and Bridge Construction Group, and other organizations discussed investment prospects in various sectors.
The conference featured the signing of several cooperation agreements between the Shanxi Provincial Committee of the China Council for the Promotion of International Trade, Shanxi enterprises, Malaysian chambers of commerce, and companies. Additionally, the event included tourism and product exhibitions, traditional craft displays, landscape photography showcases, and the "Splendid Shanxi" virtual reality experience, allowing participants to explore the province's cultural attractions.
Shanxi enterprises conducted business-matching sessions with Malaysian participants to explore potential collaboration in agriculture, manufacturing, cross-border e-commerce, and other industries. This initiative further supports the strengthening of economic and cultural links between Shanxi and Malaysia.