Amman: Halal digital technology provider Serunai Commerce Sdn Bhd has teamed up with Jordan to enhance the country’s halal ecosystem under the reverse linkage modality of the Islamic Development Bank (Islamic DB). Serunai Commerce announced that the collaboration was achieved through an 11-day diagnostic mission to Jordan.

According to BERNAMA News Agency, the diagnostic mission, led by Islamic DB and Serunai Commerce in collaboration with Jordan’s Ministry of Planning and International Cooperation, involved extensive engagements with key Jordanian ministries and regulatory bodies. The mission aimed at identifying current challenges, capacity gaps, and opportunities for Jordan to strengthen its position in the global halal economy and align its halal standards with international best practices.

Serunai Commerce highlighted that the mission also featured workshops and hands-on sessions designed to enhance local expertise and explore innovative solutions to improve Jordan’s halal certification processes. This
initiative represented a significant step forward for Jordan in developing a more sustainable and comprehensive halal ecosystem.

Islamic DB’s lead technical specialist for reverse linkage, Aminuddin Mat Ariff, emphasized that the initiative embodies the essence of South-South Cooperation, fostering expertise exchange and innovative solutions to drive economic growth and institutional strengthening. He remarked on the importance of this initiative in advancing Jordan’s halal industry.

Serunai Commerce further stated that moving forward, the collaboration will focus on implementing digital halal certification modules, harmonizing local standards with international requirements, and unlocking new trade and investment opportunities. These efforts aim to position Jordan as a key player in the global halal economy.