Kuala lumpur: Sales of locally made products through e-commerce platforms reached RM1.99 billion last year, following collaboration between the Ministry of Domestic Trade and Cost of Living (KPDN) and platform providers under the 2024 Buy Malaysian Goods Campaign (KBBM).
According to BERNAMA News Agency, Minister Datuk Armizan Mohd Ali stated that the amount, involving more than 1.6 million stock-keeping units (SKUs), reflected the campaign’s strong potential to drive economic growth and strengthen public support for local products. He emphasized that the initiative demonstrated the effectiveness of the whole-of-nation approach, which unites the government, industry players, entrepreneurs, and consumers to promote Malaysian-made goods.
Armizan highlighted the evolving consumer trends through e-commerce, noting the partnership with platform providers to expand outreach. He stressed the need to enhance collaboration with these platforms based on the successful results. His comments were made during the launch of the TikTok Shop 11.11 Mega Sale Carnival 2025, where KPDN Enforcement director-general Datuk Azman Adam and TikTok Shop Malaysia business head Zason Wu were also present.
The three-day carnival, which commenced today, features over 30 brands and showcases products from local entrepreneurs, micro, small, and medium enterprises (MSMEs), and influencers through a shoppertainment concept. Armizan noted that this year’s event, held both physically and online for the first time, highlights greater participation from local brands and entrepreneurs selling via TikTok Shop.
Armizan stated that the programme serves not only as a promotional platform but also embodies the spirit of KBBM as a movement to strengthen the national economy by encouraging the purchase of local goods, thereby keeping money circulating within the country. He added that every purchase of Malaysian products contributes to the national economy, supporting MSME growth and improving the people’s socioeconomic wellbeing.
Simultaneously, Armizan mentioned that KPDN is reviewing the national e-commerce legal framework to ensure a safe and conducive environment for consumers and traders. The new legislation aims to balance the interests of all parties and support a progressive, sustainable e-commerce ecosystem.