Melaka:Pakatan Harapan (PH) is implementing a new strategy to connect with young people, especially Generation Z, through its 'Kopilih Harapan' program. This initiative offers an informal setting for political leaders and the public to discuss current issues and aspirations.

According to BERNAMA News Agency, the head of the PH Election Department (JPPH) Media Unit, Jonathan Vela, stated that the program aims to encourage open and inclusive two-way communication, breaking away from traditional political ceramah. The coffee shop-themed initiative provides a platform for young people to ask questions, share their views, and seek clarification directly from PH leaders and candidates.

Vela highlighted that the program would feature prominent figures such as Lembah Jaya assemblyman Syed Ahmad Syed Abdul Rahman Al-Hadad (Altimet), Bentong Member of Parliament Young Syefura Othman, Hang Tuah Jaya MP Adam Adli Abd Halim, along with other PH leaders. 'Kopilih Harapan' will tour various locations popular among young people across the state during the 16th Melaka state election campaign, collaborating with local coffee shops and supporting small entrepreneurs and the local coffee industry.

Altimet, the ambassador for Kopilih Harapan, emphasized the importance of adapting to changing media consumption habits among younger generations, who prefer interactive communication. He noted that engaging with youth through dialogue sessions, rather than political speeches, proves more effective and inclusive, allowing young people to have a say in the discussion topics. Altimet suggested that this approach could be expanded beyond PH to include Members of Parliament and state assemblymen to further engage with the public and young voters.