Tawau: Over 100,000 people are anticipated to attend the 2025 MADANI Rakyat Programme (PMR) Sabah, a three-day government outreach event scheduled to take place at the Tawau Municipal Council Square (MPT) from Friday to Sunday.

According to BERNAMA News Agency, the Ministry of Entrepreneur Development and Cooperatives (KUSKOP) Cooperative, Hawkers and Small Traders Development Division secretary Azizul Alias stated that the expected turnout could equal or surpass the significant attendance at the 2024 PMR ‘Sayangi Sabah’ edition held in Kota Kinabalu last October.

The programme will feature a variety of activities, including on-site government services, interactive sessions, and business showcases. Among the highlights is the Jualan MADANI initiative, which provides essential goods at discounted prices. A total of 36 booths from federal and state ministries and agencies will be present, along with 204 public service touchpoints.

Azizul mentioned that the 2025 PMR Sabah will also include local TikTok Shop entrepreneurs from Tawau and nearby districts through the ‘Yellow Bag’ sales initiative. The event will feature appearances by influencers and Sabah-born singer Bella Astillah, along with the Tawau Mega Concert on Saturday night, showcasing top Malaysian artists such as Datuk Awie, Stacy, Akim, and Felix Agus.

The programme will also highlight products from local entrepreneurs under the One District One Industry (SDSI) Borneo Region segment, featuring 178 Sabah-based businesses across sectors like food and beverages, handicrafts, homestay services, and health products.

With the theme ‘Ending Poverty Through Entrepreneurship’, the 2025 PMR Sabah is part of a nationwide government initiative led by the Performance Acceleration and Coordination Unit (PACU) in collaboration with KUSKOP as the lead ministry and the Sabah Government as host, aimed at delivering essential government services directly to the citizens.