Nanjing: Niushou Mountain Cultural Tourism Zone in Nanjing, China, has launched its 2026 spring event, themed "Up the Spring Mountain, Heal with You", transforming a traditional outing custom into an immersive cultural and wellness tourism experience.

According to BERNAMA News Agency, the event is rooted in the centuries-old "Spring Niushou" tradition, recognized as Jiangsu provincial intangible cultural heritage. It blends cultural preservation with modern experiential tourism, offering visitors a seasonal programme centered on relaxation and well-being.

Set amid blooming magnolias, peach blossoms, and crabapples, the mountain's natural landscape provides a serene environment for visitors seeking to escape the hustle and bustle while engaging with traditional Chinese culture. This year's edition introduces five wellness themes: natural ecology, Zen culture, healthy dining, intangible cultural heritage arts, and technology-driven experiences. Activities include crystal bowl sound healing, Song-style tea ceremonies, and guided meditation programmes designed to promote physical and mental well-being.

A broader lineup of spring activities includes cultural lectures, hiking programmes, study tours, reading sessions, and themed events such as Dunhuang Cultural Week, combining education with leisure.

From March through May, the event will roll out monthly highlights, including meditation and tea experiences in March, cross-cultural showcases and wellness workshops in April, and a series of themed activities during the May Day holiday and Mother's Day in May.

The initiative aims to position Niushou Mountain as a leading wellness tourism destination, blending heritage preservation with experiential travel to attract both domestic and international visitors.