Shanghai: Chery Group's vehicle brand iCAUR is preparing to host the 2026 International Business Summit. This event will offer attendees the opportunity to experience all iCAUR products firsthand, engage in off-road path test drives, and explore product details, showcasing the Urban Outdoor lifestyle and the capabilities of iCAUR vehicles.

According to BERNAMA News Agency, iCAUR is introducing a new type of mobility that redefines traditional rugged boxy vehicles. This premium brand aims to address the discomfort associated with conventional off-roaders and overcome the limitations that hinder family-oriented urban cars from embarking on long-distance outdoor journeys. The brand's innovation opens up off-road enjoyment to a broader audience, encouraging a shift from solo adventures to shared experiences with family and friends, evolving the concept from 'For You' to 'To All'.