Kuala lumpur: mySalam, the national takaful protection scheme managed by Great Eastern Takaful Berhad, has earned recognition from the Malaysia Book of Records (MBOR) for successfully hosting the longest non-stop financial literacy livestream via TikTok LIVE. Head of mySalam, Syuhaib Ithnin, said the 24-hour broadcast on the @mysalamofficial TikTok account, held in conjunction with the Financial Literacy Carnival at Eastern Plaza here, began at noon yesterday and garnered over 3.2 million likes, 12,000 comments, 2,000 shares and 17,000 views.

According to BERNAMA News Agency, during the 24-hour session, various financial topics were covered including scams, takaful protection, basic investments, tax planning, debt management, and zakat. The session also featured inspiring stories from influencers such as Abang Tukang Masak and Ahyat Ishak on financial management. Syuhaib Ithnin shared these details with reporters following the MBOR recognition ceremony for mySalam.

At the event, MBOR official Edwin Yeoh Tio
ng Chin presented the certificate to Syuhaib. He added that the initiative is more than a campaign; it is a movement to empower individuals to make informed financial decisions, build resilience against economic challenges, and lay the foundation for long-term financial well-being.

Syuhaib further emphasized that this achievement marks just the beginning. He acknowledged the need to explore various strategies and approaches to enhance financial literacy education, demonstrating a commitment to ongoing efforts in this domain.