Kuala Lumpur: The use of the .MY domain name is not just an online address but also a significant opportunity to strengthen the national identity and build consumer trust in an increasingly digital world. Chef Direct Sdn Bhd director and shareholder Wan Mohd Afham Wan Aziz emphasized the growing importance of the .MY domain as Malaysia’s digital economy expands. He noted that businesses opting for the .MY domain can assert their Malaysian roots and gain a competitive edge in the global market.

According to BERNAMA News Agency, Wan Mohd Afham highlighted the advantages of the .MY domain, particularly in the palm oil market, where Malaysia stands as the largest exporter. He remarked, “When we put .MY, it makes us appear more established. As an IT practitioner in the past, I can say that the .MY domain is more reliable and secure for sure.” His comments came during the prize presentation ceremony of MYNIC Bhd’s (MYNIC) RevUp and Register 2024 Campaign, where he expressed gratitude for winning a Proton X50 car.

Chef Direct, a leading exporter of palm oil-based products, has major markets in the Middle East and Africa. Wan Mohd Afham was pleasantly surprised by his success in registering the domain https://www.afham.com.my/ and winning the campaign prize. The campaign, launched by MYNIC in May 2024, offered prizes worth RM200,000, including a Proton X50, to promote the growth of the .MY domain name, a significant digital asset for the country.

MYNIC aims to encourage more Malaysians, particularly micro, small, and medium-sized enterprises (MSMEs), to adopt the .MY domain for their websites and emails to expand business operations. Victor Tan, managing director of Vibrant Glass and Aluminium, also benefited from the campaign. After waiting nearly three years, he successfully registered the domain https://www.vibrant.com.my, which was previously used by others.

Tan expressed pride in carrying the Malaysian name through the .MY domain, which he believes strengthens their marketing strategy. He added, “Other entrepreneurs can also register .MY domains through MYNIC because with a reliable website, it can speed up dealings with customers.”