Abu Dhabi: Multiply Group, the Abu Dhabi-based investment holding company, has introduced Multiply Media Group (MMG), merging three prominent out-of-home (OOH) companies under its portfolio to establish a new media entity headquartered in the United Arab Emirates (UAE).

According to BERNAMA News Agency, the integration of BackLite Media, Viola Media, and Media 247 under Multiply Media Group signifies a strategic move poised to influence the evolution of tech-enabled media in the UAE and internationally.

Samia Bouazza, Group Chief Executive Officer and Managing Director of Multiply Group, emphasized that the creation of MMG marks one of the major media consolidations in the UAE. ‘By amalgamating leading media assets within a single AI and tech-driven group, we are reinforcing our commitment to long-term value creation and shareholder returns. MMG establishes a robust foundation for our global ambitions and forward-looking investment strategy,’ stated Bouazza.

The official launch of MMG took place during the World Out of Home Organization (WOO) Annual Congress in Mexico City and was simultaneously showcased globally through a comprehensive takeover across key digital out-of-home (DOOH) media, highlighting its presence on a worldwide scale.

This development underscores the global outreach of Multiply Group, with the newly consolidated entity set to act as a springboard for capturing regional and international opportunities within the media sector, leveraging the capabilities of the MMG portfolio businesses.