Kuala lumpur: The Malaysia External Trade Development Corporation (MATRADE) has announced the expansion of the Malaysia International Halal Showcase (MIHAS) Knowledge Hub into a continuous, year-round trade intelligence platform, aimed at boosting the global competitiveness of Malaysian exporters.

According to BERNAMA News Agency, the MIHAS Knowledge Hub, originally introduced in 2021 as a knowledge and thought leadership platform under MATRADE's MIHAS programme, has evolved from its initial annual four-day halal trade exhibition format. The new initiative integrates artificial intelligence (AI)-driven content curation, year-long digital programming, and modern multimedia formats. This strategic shift is designed to provide real-time, actionable market insights directly to local businesses.

Chief Executive Officer Datuk Abu Bakar Yusof emphasized that export success hinges not only on high-quality products but also on a comprehensive understanding of international markets, buyer expectations, regulatory compliance, and emerging trends. He highlighted that the MIHAS Knowledge Hub serves as a vital link by connecting businesses with experts, buyers, and policymakers, thereby making practical market insights more accessible through podcasts and technical sessions.

Looking ahead, MIHAS 2026 is scheduled to take place from September 23 to 26 at the Malaysia International Trade and Exhibition Centre (MITEC). Malaysian exporters, small and medium-sized enterprises (SMEs), and industry stakeholders are encouraged to register early to gain access to exclusive trade insights, expert networks, and global business opportunities via the official MIHAS website.