Kuala lumpur: Meltwater, a global leader in media, social, and influencer intelligence, has been recognised as a Leader in the new IDC MarketScape: Worldwide Influencer Management for SMB Companies 2025-2026 Vendor Assessment. This recognition highlights the company’s influence and capabilities in managing influencer strategies for small and medium-sized businesses.
According to BERNAMA News Agency, this acknowledgment follows Meltwater’s recent recognition as a Leader in the IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises 2025-2026 Vendor Assessment. This makes Meltwater the only vendor to be named a Leader in both reports, solidifying its position as a standard-bearer in influencer marketing on a global scale.
Chris Hackney, Meltwater’s Chief Product Officer, stated that these recognitions underscore Meltwater’s role in setting the global standard for influencer marketing. He pointed out that the company’s integrated suite empowers marketing teams from fast-growing SMBs to the world’s largest brands to create creator programs that are measurable, authentic, and scalable.
Aditya Jami, Meltwater’s Chief Technology Officer, emphasized the shift toward AI-generated answers and creator-led influence. He noted the increasing need for a unified and intelligent system that connects influencer activity with real business outcomes. Jami added that Meltwater’s investment in AI, data quality, and global infrastructure enables customers to scale with precision and act with intention.
The IDC report highlighted Meltwater’s strengths, including high-precision creator discovery, comprehensive campaign management and reporting, and its proprietary True Reach scoring system. The report also recognized Meltwater’s built-in CRM functionality for managing influencers, which supports AI-driven influencer strategies and comprehensive social listening capabilities. These enable brands to monitor sentiment, track brand mentions, and integrate creator campaigns with broader media intelligence and reputation management initiatives.