KUALA LUMPUR: The Malaysia External Trade Development Corporation (MATRADE) has recorded over RM300 million in trade prospects at the 7th China International Import Expo (CIIE) in Shanghai, exceeding its initial target of RM160 million.

According to BERNAMA News Agency, Malaysian products such as plastic components for electrical and electronic products, pewterware, footwear, health supplements, and durian-based food items were highly sought after during the event. MATRADE remarked that this performance highlights the robust and expanding demand for Malaysian products in the Chinese market, reinforcing their appeal among Chinese consumers.

MATRADE chief executive officer Datuk Mohd Mustafa Abdul Aziz emphasised the corporation’s role in strengthening Malaysia’s global trade presence through participation in international events like CIIE. He noted that strategic partnerships, targeted business matchings, and tailored promotional activities create opportunities that benefit local businesses. Mustafa also str
essed Malaysia’s commitment to enhancing its global market presence and expanding trade, particularly with China.

MATRADE also outlined efforts to increase Malaysia’s visibility in the Chinese market through digital marketing campaigns, social media promotions, live streaming sessions featuring local key opinion leaders, and media engagement initiatives. The Malaysia Pavilion at the 7th CIIE, organised in collaboration with Bank of China (Malaysia) Bhd, Petroliam Nasional Bhd (Petronas), and Seri Pajam Development Sdn Bhd, showcased 16 Malaysian exhibitors.

In commemoration of the 50th anniversary of diplomatic relations between Malaysia and China, Malaysia was selected as one of six guests of honour, alongside Saudi Arabia, France, Nicaragua, Uzbekistan, and Tanzania.