Kuala lumpur: A global leader in beauty and entrepreneurship, unveils its Global Social Squad (GSS) Pilot Program, a pioneering initiative aimed at empowering Mary Kay Independent Beauty Consultants (IBCs) as vibrant digital brand advocates and future social media storytellers.

According to BERNAMA News Agency, the Global Social Squad Pilot Program is set to launch in select markets worldwide in 2026. This initiative marks a strategic shift in Mary Kay's approach to consumer engagement, focusing on enhancing brand and product awareness. The program aims to leverage social-first business environments across digital platforms, timelines, and geographies, thereby positioning the Mary Kay business opportunity at the forefront of the digital landscape.